YL CAMERA FAIR 2026

From 10–14 June 2026, SIGMA Malaysia proudly participated in the YLCF Camera Fair 2026 at LG East Wing, IOI City Mall, one of Malaysia's most anticipated annual photography exhibitions. Throughout the five-day event, visitors had the opportunity to explore the latest SIGMA lenses and cameras, enjoy exclusive promotions and special rebates, and experience our products through a series of interactive activities designed for photography enthusiasts of all skill levels.

A key highlight of the exhibition was the SIGMA Sharing Session held on 13 June 2026, featuring renowned photographer Thomas Phoon. During his presentation, titled "Not a Burden", Thomas shared his personal experiences using SIGMA lenses on Fujifilm cameras, offering valuable insights into his workflow, lens selection, and how SIGMA's lightweight yet high-performing lenses support his photographic journey. We extend our sincere appreciation to Thomas for sharing his expertise and inspiring our visitors with his creative perspective.

To further enhance the customer experience, SIGMA Malaysia also featured live models at our booth throughout the exhibition, allowing visitors to test a wide range of SIGMA lenses in real shooting conditions. This hands-on experience enabled customers to evaluate lens performance, autofocus capabilities, image quality, and overall handling before making their purchasing decisions.

The overwhelming response and enthusiastic participation throughout the event reaffirmed the growing interest in the SIGMA brand. We sincerely thank all our customers, partners, and visitors for their continued support, and we look forward to creating even more engaging experiences for the photography community in the years ahead.