37th FRASER'S HILL INTERNATIONAL BIRD RACE
20 June 2026FRASER HILL
On 20–21 June 2026, SIGMA Malaysia proudly participated in the 37th Fraser's Hill International Bird Race 2026 as one of the participating brands, in collaboration with YL Camera (M) Sdn Bhd. Held at Fraser's Hill, Pahang, the event is recognised as one of Malaysia's premier birdwatching and wildlife photography gatherings, bringing together birders, photographers, conservationists, and outdoor enthusiasts from across the region.
Throughout the two-day event, visitors explored the latest SIGMA cameras and lenses through hands-on demonstrations, gaining firsthand experience with equipment designed for bird and wildlife photography. The event featured a diverse range of activities, including the Bird Race Competition, Bird Talk Sessions, Bird Exhibitions, the Bird Photography Contest, and showcases of the latest camera and optics technology, creating an engaging platform for learning, networking, and celebrating nature photography.
The 37th Fraser's Hill International Bird Race marked another successful milestone in promoting wildlife conservation, environmental appreciation, and photographic excellence. We extend our sincere appreciation to YL Camera (M) Sdn Bhd, the organisers, participants, and visitors for making this event a memorable celebration of birding and photography. Their passion and dedication continue to inspire the photography community while reinforcing the importance of preserving Malaysia's rich natural heritage.
SIGMA Malaysia is honoured to be part of this long-standing event and remains committed to supporting wildlife photographers through innovative optical technology, educational initiatives, and meaningful collaborations that inspire photographers to capture the beauty of the natural world.